Category: Marketing

07
Jun

Car Title Loan Marketing Ideas: Windsor Financial

Car Title Loans: All the pundits think it’s easy to make a fortune lending money to consumers in return for the title to their automobile, motorcycle, RV, boat… After all, successful transactions can easily top 200%+ Annual Percentage Rates (APR).

WRONG!

It is easy for title lenders to give their money away. But, there are two issues we must deal with first:

  • How do car title loan lenders rise above all the other lenders and come to the attention of potential borrowers?
  • Collections: how do we get the borrower to pay us back the loan principal in a timely fashion without the need for us to drive the borrower nuts with text messages, phone calls, emails, letters, personal visits, license plate technology… and on and on?

I’ve addressed these topics in many previous Posts. So… I’ll focus on a simple marketing piece I received today from Windsor Financial; a car title loan lender here in California.

I think it’s a nice piece. My iPhone image does not do it justice. It’s clean, bright and to the point; inspite of this poor image – my fault 🙁

Bottom line? Our consumer is often confused! They’re bombarded with TV, radio, direct mail, social media, texts, phone calls… They hear terms like “personal loan, cash advance, debt reduction, installment loan, line-of-credit loan…”

Our answer? Be direct! Keep your marketing IP simple and clear. Quickly communicate to your car title loan borrower what you do and how they can easily do business with you; a “clear call to action.”

PS: If you’re a title loan borrower in the Los Angeles area, see my friends at Windsor Financial! Good folks!!

Car Title Windsor Financial Marketing Piece

Car Title: Windsor Financial Marketing Piece

30
Apr

Marketing Idea for Installment, Title, Payday Loan Companies

Here’s a sample marketing piece for lenders offering car title, installment, payday loan… lenders.

This loan marketing idea is appropriate for direct mail, , door hangars, coupons… (add a Spanish Version to the reverse side).

Note that there is no mention of fees. Thus, we are not setting off “time bombs” that require us to add various annual percentage rates APR scenarios! This is a critical strategy and one we discuss thoroughly in our “How to Start a Car Title Loan Business Manual.”

Marketing Idea for Personal Loans, Car Title Loans, Payday Loans...

Marketing Idea for Personal Loans, Car Title Loans, Payday Loans…

26
Feb

Car Title Loan Marketing Ideas

Marketing Ideas. By the guys who wrote the book on starting a payday loan, installment and  title loan business.

What’s a payday, installment, title loan lender to do? How do you get more customers? Google? Facebook? Instagram? Pinterest? Blogs, Direct mail? Yellow Pages Online? Buy leads? Billboards? What REALLY works? Acheiving success in increasing your loan portfolio size is a Pain in the ASS! A SLOW, long-term process.

It’s the simple stuff that works!

For our loan stores, we do use Google PPC and Bing but VERY localized (zip codes, city, county…) because the general PDL phrases are simply too expensive and poorly convert. Also, the lead gen companies have the time/expertise to FOCUS on this.

Storefront lenders must have a website that looks great on a phone! THIS IS ABSOLUTELY NECESSARY TODAY! 70% of the traffic coming to our websites are from a customer on their smart phone. We’re not trying to get apps completed on the smart phone but it does happen occasionally. Our #1 goal is to provide a customer with store directions via Google Maps, consumer visits and inbound phone calls with a formal appointment setup and then a call back to the customer before (reminders) and after the appointment (feedback). ALWAYS BE ASKING THE POTENTIAL CUSTOMER FOR THE APPOINTMENT!

Marketing? Our stores primarily do a lot of:

  • Local direct mail
  • Door hangars
  • Car wraps
  • Answer the damn phone! And do it right!! “How did you hear about us?”  [Understaffed? After hours?Use the experts at Centrinex discussed on a previous Post.]
  • Sign spinners
  • Community outreach
  • Billboards
  • Bandit signs [Yeah sure, check your city code enforcement. Or just do it and ask for forgiveness.]
  • Referral programs with businesses that service our demographic and need to be made aware of how we can help the merchant make more money. I’m referring to lawyers, bail bondsman, mechanics, Aamco transmission, brake shops, tire and rim companies, other PDL/title loan stores that employ different loan criteria or don’t service the same loan areas we do, tax preparers… GET CREATIVE!

WE ARE FOCUSED on determining who provided the referral and to pay them for it SOON IN CASH!! This makes a HUGE difference in regularity, quality and quantity of referrals! Of course, referrals from existing customers are treated with the same diligence and rewards. (And they are probably the most valuable leads we can get!) Your loan management software can be a BIG HELP with this process! [Does YOUR LMS offer many features enabling this “tagging” or are they weak? Do you even know?  This feature is a MUST today! Want to know which software companies we like and why? Most are TERRIBLE! Click Here]

Car Title Loan Advertising IdeaI used to own some Enterprise franchises. Rain or shine, a pretty girl or handsome face showed up at body shops – one of our target markets – REGULARLY with donuts, biz cards, pens, … THIS WORKS! Over and over again. Week in and week out! You must be manic about getting out from behind your desk and visiting these merchants in the field! Develop a script to briefly describe your business, why it’s good for the merchant and for the merchant’s customer. Then MAKE SURE you’re company does not do ANYTHING to make this merchant’s life more difficult because of your PDL/Title/Installment company’s actions!

I’ve ALWAYS thought the owner of the PDL/TITLE/INSTALLMENT store should personally do this at least one day every month! The owner has to get out in the field. Visit these potential referral businesses! Ask open ended questions! How is the business owner doing? How’s business? What are her/his challenges today? How can my business help this merchant? What’s working for them to increase THEIR sales revenue? What isn’t? Can we stay in touch? Additionally, assign employees to visit these merchants as well – every week on a formal schedule. Some of your employees will embrace this. Others will rebel. Role playing BEFORE in practice sessions with your Team will help prepare them for this. With time and effort, they will get better and yield referrals. CONSISTENCY is crucial!

Conduct a formal review of these visits immediately after returning from these field visits! Develop a check list and comments section. Who did your Team meet with? Their role? What was said? Outcome? Follow-up? Measure results.

Pick up a dozen donuts and just do it! Weekly!! No excuses!!! It’s about sales!!!! Document this strategy; hopefully with your loan management software!!!!! Repeat. Rinse. Do it again.

For most of us this is HARD! What do you say to the merchant? What’s your opening line? What if the merchant is busy? “I’m here to help us both make more money without burdening you with more hassles!” And don’t overlook any of the merchant’s employees who are present. You tell a Bail Bondsman’s office personnel that there’s cash available for referrals, THEY WILL SEND YOU CUSTOMERS! We have a car tire rim installer at a local tire/rim company who sends us 3-5 new clients every month. We have a stereo installer at a car stereo joint that sends us 2 – 6 new borowers every month! Susan, a car title lender in Los Angeles is using an inflatable character in front of her store to drum-up more business. This is working for her! People even have their pictures taken with it and post them on Facebook and Instagram. [If she picks up just one new customer a month with this approach, how much $$ in revenue will she earn over the life-time of this borrower? $1000? $5,000? $10,000? More?And from this borrower’s friends and family – referrals?]

You  know none of this is rocket science! Just good old Guerilla Marketing with a manic obsession!
Jer – Trihouse 702-208-6736 Comments? Questions?  Jer@TrihouseConsulting.com Share what’s working for you!!

28
Jun

Cheap Website Content for Payday and Title Loan Lenders

Fast, cheap website content!

By: Trihouse Consulting.

Need good 500 word payday loan and title loan articles for $5.00? NeedArticles
As lenders and and website owners, we all have the same challenge:

How Do I Create Good Content for My Website?

  • I need it Fast.
  • I need good content Regularly
  • I don’t have Time
  • I need it Cheap

Read on for the solution to your website content problem…

So… Google blew up their PPC [pay-per-click] program that all the “big boys” depended on to drive borrowers to their websites. No biggie! For the average payday loan or car title lender, Google’s PPC program has been too expensive for us to play-in anyway.

  • Clicks we’re in the $12 – $15+ range. And, you’re lucky to convert 5 clicks out of 100 into a funded loan!
  • The sponsored payday loan and car title loan search results on the right-hand side of Google’s search results page were removed. That only leaves 4 at the top of the search results.
  • Payday loan and title loans exceeding 36% APR’s cannot participate in Google’s PPC program any longer.
  • Local results predominate and
  • You better have a moble/reponsive website to even come close to Page 2 or 3 of Google much less page 1.

Creating websites and posting regular content is a proven method for succeeding with Google and Bing’s search engines. The challenge is to consistently Post content. Few small lenders have the time or the ability to write decent 300-500 word content in the form of Posts/Content weekly.

Who on your Team has the time, much less the ability, to WRITE? Nobody.

The answer? I found a company that writes 500 word Blog Posts for $5.00 each!

At first, I was incredulous. I had to test these guys.

I expected some 3rd world English “writer” to scrape together a real SH*&^%TY “payday loan focused article that was “scraped” from a legitamate website. But no, I checked the test [see below] payday loan article I paid for on Copyscape and, SURPRISINGLY, found zero issues.

NOW! Consider this. Study the payday loan article I paid $5 for as it’s presented below. Then, think about how you could “spin” it for your use. For example:

  • Every time you read “payday loan” substitute “car title loan.”
  • Add YOUR city into the copy.
  • Add YOUR zip code into the copy.
  • Substitute the word “payday loan” with whatever business you’re in.

In other words, have Need Articles create 5, 10 or more articles for you and “spin” them for your specific circumstance and business.

You offer payday loans? Perfect. Car title loans? Payday loan software? Title loan software? ACH services? Sub-prime consumer data base reporting? Gold buying? Consulting…

ANYTHING! Whatever businesses your in!! These guys write good stuff CHEAP!

Get some content written by NeedArticles and start adding this targeted content to your website regularly.  This is called “SEO” and it works! Just fine tune it for your zip, city, State, business… to get ranked in Bing, Google, DuckDuckGo, etc.

OK, here’s the actual custom article NeedArticles wrote for $5.00 for me:

**************************************************

Why You Should Consider A Payday Loan

Do you need more money quickly? If you’re strapped for cash and don’t know where to get it, you should look into getting a payday loan. Also known as a cash advance, this type of loan provides you with an advance on your next paycheck.

Here are a few reasons a payday advance might be a good fit for you:

  1. You’ll Be Able To Get Cash Quickly

If you try to get a loan through a bank, you might not get a response right away. In addition, if your credit isn’t in perfect shape, you might not be approved for the loan at all.

As long as you have a regular job, you should be able to get a salary loan without an issue. In addition, you’ll be able to get the cash you need immediately. In fact, in many cases, people are able to get the money they need within 24 hours of applying for the loan.

  1. You Can Avoid Hefty Fees

Not being able to pay bills or your rent on time can really cost you. You could get stuck with costly re-connection fees, overdraft charges, or other expenses. If you’re way behind, you could even wind up losing your car or getting evicted from your home.

Thankfully, a short-term loan can allow you to pay all of your expenses when you need to. You’ll be able to avoid fees and other types of issues. You’ll be able to avoid falling into a financial sinkhole.

  1. You Can Work Out A Reasonable Repayment Plan

When you get a cash advance, you won’t have to pay back the money immediately. In most cases, lenders will work with you and come up with a payment plan that compliments your pay schedule.

You’ll be able to get the money you need, and then have plenty of time to pay it back. You could pay back the loan in a few weeks, or in a few months. Most lenders will be more than willing to work with you.

  1. You Can Do Everything Online

You don’t have to find a lender in your area in order to get the money you need. In many cases, you will be able to apply for the money you need online. From there, you’ll be able to get approved in minutes.

There are all kinds of payday lenders out there. Take a look at some of the options available to you. Whether you stop by a place in your city, or work with an online lender, you’ll be able to get all of the money that you need.

If you are in a bad financial situation, you will need to take steps to fix it. A payday loan will let you get the cash you need, even if your credit is in bad shape. This kind of loan is unsecured, and it’s very easy to get approved.

If you need money, make sure you’ve looked at all of your options! Take a closer look at short-term loans.

**********************************************

Not bad, eh? 510 words for $5.00.

Do you understand how this could easily be “spun” to help your business? And for $50, you can get 10 of these!

I placed my order with Need Articles and 6 hours later THEY WERE DONE WITH MY CUSTOM PIECE!

I retrieved my completed $5.00 article via email in Word format, uploaded it to my Blog and voila; great content for the search engines for a pittance.

My strategy? 2-3 of these week in and week out. With time, and by adding targeted keyword phrases like my company name, zip code, city, State… I’ll beat out my lender competitors because they’re all too busy to enen try to beat me in the search engines!

Get your articles written here: NeedArticles

08
Aug

Title Loan Marketing Ideas

Car Title Loan Marketing Ideas for your Title Loan Business

One of the most frequent questions I receive is, “How do I get more customers for my car title loan business.”

There are a million ways! Let’s begin with a free, simple method: CraigsList.org. Pull up CraigsList.org on your computer and post your car title loan service. It’s not rocket science. Assign this task to a specific employee to be done weekly. In no time this individual will become proficient at this task. Rinse and repeat REGULARLY! There is no reason why you can’t pickup at least a few new car title loan customers; no matter how small your town. And don’t forget to check their work.

CraigsList-300X249-car-title-loan

Car Title Loan Marketing Ideas

Here’s a nice, real world example of a Posting on Craigslist: This is a real listing!
Title Loans — Instant Cash, Keep your car!!
No Credit Check Necessary!
Get Up To $20,000 Same Day

Need a loan? Have bad credit?… NO PROBLEM!!

We specialize in Automotive Financing and collateral CASH loans. We can give you up to $20,000 instantly, no application fee’s, no pre-payment penalties, and guaranteed lowest interest rates on title loans. You don’t have to sell your car, in fact, you can keep your car and drive it while making payments.

Short Term or Long Term loans up to 36 months financing.

Services we offer. . .
– DMV Registration
– Short and Long Term Loans
– Late Payment Forgiveness
– Your personal online account to view and maintain your loan
– Many payment options to choose from
– No Application Fee’s
– No Pre-Payment Penalties
– Guaranteed lowest rates in the industry
– Up to $20,000
– Same day approval & same day funding
– We credit your account for new referrals

The process is simple and takes only minutes to complete, all you need is the title to your car and you can take home your money the same day. If you have a paid off vehicle and need cash, we can give you a loan based on the value of your car.

We guarantee we will beat any one else’s rates on title loans in the industry.
We can even renew your registration at the time of signing.

Qualifications:
– Car must be 2004 or newer
– Car must be paid off
– Maximum Mileage of 150,000
– You must have the title in your possession

Our company is Licensed and Bonded by the state of California, and we have direct access to the DMV, so we can process your loan immediately.
Do NOT contact me with unsolicited services or offers.
*****************************************************

Are you in the car title loan industry? Or, do you want to get started? Get our “How to Start or Improve Your Car Title Loan Business” now. We have 15+ years of experience in the title loan industry. Let us show you how to make money by lending money. Get our “Bible.”

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