THE BLOG

10
Aug

Start a Title Loan Business?

Want to start start a car title loan business?

This simple approach works! You want to learn how to start a title loan business? We offer all the information you need in our “How to Start a Car Title Loan Business Manual.”

Start Car Title Loan Business

Start a Title Loan Biz

One easy method we discuss? Place an ad on Craigslist for an employee. Get applications and then meet the candidates at Starbucks. It’s common for this tactic to result in a 60 minute meeting with an experienced car title loan employee who will “spill their guts” and reveal every strategy your future car title loan competitor is using to profit lending $$ on car titles.

You may even hire one of these candidates for your own new car title loan business! Or, find an experienced partner! It’s happened to us many times over the 15+ years we’ve been in the car title loan and payday loan industry.

Now, I’m not suggesting you take advantage of these applicants. Narrow down the candidates to those with real car title loan experience. Tell them you’re researching the title loan space and have not yet decided to start.

At the end of the meeting, offer to pay them for their time. If you learned a lot about the car title loan space, it’s fair to give them a check for $50 – $100 for their time and information. This is your call! It’s about integrity!! I am HAPPY to pay for good information. I think of it as an investment. And paying a great car title loan resource $100 for 60 minutes of their time makes a GREAT deal of sense to me! And again, if you “pull the trigger” and start a car title loan business, this applicant could play a key role in your success!

Here’s a very basic sample script for a “Title Loan Employee Wanted:”

  • Title Loan Rep 

    compensation: will discuss
    employment type: full-time

    Qualifications:Bilingual must peak English/ Spanish
    Have a High School Diploma or GED
    At least 1 year experience in Title Loan Industry
    Reliable transportation
    Detail oriented and have the ability to multi-task
    Employment stability
    Please email your resume!!!

Meanwhile, here’s a chapter-by-chapter description of our 300+ page Manual on “How to Start or Improve a Car Title Loan Business” and make money by lending money on titles to automobiles.

08
Aug

Title Loan Marketing Ideas

Car Title Loan Marketing Ideas for your Title Loan Business

One of the most frequent questions I receive is, “How do I get more customers for my car title loan business.”

There are a million ways! Let’s begin with a free, simple method: CraigsList.org. Pull up CraigsList.org on your computer and post your car title loan service. It’s not rocket science. Assign this task to a specific employee to be done weekly. In no time this individual will become proficient at this task. Rinse and repeat REGULARLY! There is no reason why you can’t pickup at least a few new car title loan customers; no matter how small your town. And don’t forget to check their work.

CraigsList-300X249-car-title-loan

Car Title Loan Marketing Ideas

Here’s a nice, real world example of a Posting on Craigslist: This is a real listing!
Title Loans — Instant Cash, Keep your car!!
No Credit Check Necessary!
Get Up To $20,000 Same Day

Need a loan? Have bad credit?… NO PROBLEM!!

We specialize in Automotive Financing and collateral CASH loans. We can give you up to $20,000 instantly, no application fee’s, no pre-payment penalties, and guaranteed lowest interest rates on title loans. You don’t have to sell your car, in fact, you can keep your car and drive it while making payments.

Short Term or Long Term loans up to 36 months financing.

Services we offer. . .
– DMV Registration
– Short and Long Term Loans
– Late Payment Forgiveness
– Your personal online account to view and maintain your loan
– Many payment options to choose from
– No Application Fee’s
– No Pre-Payment Penalties
– Guaranteed lowest rates in the industry
– Up to $20,000
– Same day approval & same day funding
– We credit your account for new referrals

The process is simple and takes only minutes to complete, all you need is the title to your car and you can take home your money the same day. If you have a paid off vehicle and need cash, we can give you a loan based on the value of your car.

We guarantee we will beat any one else’s rates on title loans in the industry.
We can even renew your registration at the time of signing.

Qualifications:
– Car must be 2004 or newer
– Car must be paid off
– Maximum Mileage of 150,000
– You must have the title in your possession

Our company is Licensed and Bonded by the state of California, and we have direct access to the DMV, so we can process your loan immediately.
Do NOT contact me with unsolicited services or offers.
*****************************************************

Are you in the car title loan industry? Or, do you want to get started? Get our “How to Start or Improve Your Car Title Loan Business” now. We have 15+ years of experience in the title loan industry. Let us show you how to make money by lending money. Get our “Bible.”

31
Jul

Car Title Loan Business License & Profits

Car Title Loan Business, License & Profits.

Consumers today are in need of quick access to cash without having to jump through hoops. Demand for car title loans continues to increase while “big brother” attempts to put a stop to it. To entrepreneurs on the “outside,” it’s becoming more difficult to start a car title loan business much less operate one without running afoul of the law.

This is an error in perception. Car title loan businesses can be highly profitable. Witness TMX Finance as but one example. Even in a state such as Florida, where the car title loan laws can be a challenge, the creative Team at TMX Finance manage to offer car title loan products. From its Georgia headquarters, TMX Finance operates more than 1,470 stores in 18 states with plans to grow by more than 20 percent each year through 2017.

How to start a title loan business

TMX Finance Car Title

Of course, there are those who question the TMX Finance car title loan product. They rant and rave about the 100%+ APR. But their car title loan customers don’t complain. More and more consumers caught in a financial challenge seek out TMX Finance and the rest of us to solve their emergency.

Yes, there are always a few knucklehead consumers who abuse the product. Be it a loan, a drug, alcohol, sex, chocolate, Coca Cola… someone somewhere is going to misuse our services.

And, of course, there are product and service providers who take advantage of consumers as well. Witness the front page of the Wall Street Journal every day. Banks, hedge funds, car makers, drug companies, and yes LENDERS do stupid things.

Malcolm Gladwell refers to them as “Outliers.”

But does this mean all these loan product offerings should be outlawed? Certainly not. New entries into the lending industry are appearing almost daily. Technology combined with “big data” underwriting are enabling entrepreneurs to offer financial products to consumers at rates that make sense given the circumstance. At the other end of the scale, your local title loan lender/payday loan providers – now called installment loan lenders – still remain. Why? Because they’re needed. Because of DEMAND! Because the solo-store lender can still make a good profit AND serve her neighbors in need.

Typically, a car title loan is 30 days in duration. Borrowers give the title to their cars, RV’s, boats, motorcycles… for a loan ranging from $100 to several thousand dollars. On the due date, the borrower can pay the interest/fee and renew the loan for the amount of the principal. If the borrower defaults on the loan, the lender can repossess and eventually auction the car to get their loan principal back.

What the anti-title loan contingent doesn’t realize is that we don’t want the car. We would rather “work” with our customer and get them back on track. If this means waiving a late fee or helping our title loan customer avoid a series of NSF’s we’re more than willing.

Fees paid by title loan borrowers are generally in the 8% to 20% per month range. Borrow $1000 for 30 days and it will cost you $80 to $200 per month. These fees are clearly and plainly discussed with each car title loan borrower. No one puts a gun to the head of a borrower. And, despite the claims of our adversaries, we don’t hide the fees or use a 6pt font to disclose the fees.

In Florida, the max interest rate on a title loan is 30%. TMX changed the format of its loans, charging borrowers the maximum interest rate, and then typically adding fees for two types of insurance.  One of the policies reimburses InstaLoan if the car (collateral) is damaged. Borrowers who can’t repay their loans must pay fees for a new round of insurance each month to keep their cars.

This Florida lending strategy can achieve an effective annual APR rate of 100+ percent. It enables TMX Finance to continue to serve customers in need. The insurance sold through InstaLoan is provided by Lyndon Southern Insurance Co., a subsidiary of the publicly traded Fortegra Financial Corp.

Do your homework to apply for a car title loan business! Florida title lender applicants seek a license from the Florida Office of Financial Regulation. The lender registers under a statute for for consumer finance companies that offer longer-term installment loans. The title lender law bans the inclusion of insurance with loans. The consumer finance law doesn’t. Our “Car Title Bible” covers each state. If they already exist in your State, you know they’re legal.

How to Start Title Loan Biz

How to Start Title Loan Biz

Bottom line? Car title loan products are in demand. Title loan lenders can make a profit and serve their neighbors without abusing them. Lacking your local car title lender, where does a borrower of a few hundred to a few thousand dollars go? Hopefully, their first stop will not be a gun shop! To learn how to start your own car title loan business in any state, check out our “How to Start a Car Title Loan Bible.”

 

 

27
Jul

Title loans to Military Members-CFPB Letters Issued

Military title loan interest rates: CFPB sends warning letters to lenders regarding military allotment practices.

Military Title Loan Interest Rates Charged.

The CFPB announced that it sent warning letters this month to several companies that sell retail goods to military service members regarding their acceptance of payments made through military allotments. The military discretionary allotment system allows service members to automatically direct a portion of their paychecks to financial institutions or others of their choosing. This includes car title loan lenders. Effective January 1, 2015, Department of Defense rules were changed to prohibit active duty service members from using allotments for the following types of purchases:

  1. Vehicles, such as automobiles, motorcycles and boats
  2. Appliances or household goods, such as furniture, washers and dryers
  3. Electronics, such as laptops, tablets, cell phones and televisions
  4. Other consumer items that are tangible and moveable.
How to Start Title Loan Business

Start a Title Loan Biz

A sample CFPB warning letter advises that the Consumer Financial Protection Act “prohibits unfair, deceptive, and abusive acts and practices in connection with any transaction with a consumer for a consumer financial product or service, or the offering of a consumer financial product or service.” It also includes the following statement:

“According to your website, ————– seems to be offering
active-duty service members the option to repay loans by military allotment even after January 1, 2015, when the Department of Defense prohibited service members from allotting their pay to buy, lease, or rent personal property. We have not determined whether your conduct violates the CFPA, but we urge you to review your practices to ensure that you comply with all relevant laws.”

This notice does not waive the Bureau’s right to take action based on any violations of Federal law, including violations related to the conduct described above.

In December 2014, the CFPB announced the settlement of a lawsuit filed against a retailer selling merchandise online and in retail stores located near military bases that offered financing through retail installment contracts for alleged unlawful debt collection practices. The lawsuit included claims of alleged unfair conduct by the retailer in connection with the acceptance of payments made through allotments. In April 2015, the CFPB announced a settlement with two companies that processed military allotments and were alleged to have charged fees to service members that the companies failed to adequately disclose.

Do you want to get into the car title loan business? Tired of spending hours on Google looking for answers to your question, “How to start a title loan business.” Get our 300+ page startup Manual delivered to your inbox now! Here’s a list of all the chapters we cover: “How to Start a Title Loan Business.”


We offer 2 methods to invest in our “How to Start a Car Title Loan Business:”

  • Immediate download in Adobe Acrobat: $237.00
  • We’ll print and ship it to you: $367.00


25
Jul

How to Start a Car Title Loan Business in California

How to Start a Car Title Loan Business in California

The Title Loan Industry is Growing in California

The California Department of Business Oversight issued a Report that concluded California’s car title loan market loan transactions more than doubled between 2011 and 2014 to 106,373.

Car title loans are collateralized loans in which a borrower puts up the title to their automobile in return for a loan. In California, lenders must have a California Finance Lender’s License (CFL), a bond, and loan a minimum of $2501.

For entrepreneurs, the most appealing aspect of entering the car title loan industry in California is that the interest that can be charged by the lender is not specified by the State. In California car title loan stores we charge between 8% per month and 24% per month interest. The rate depends on a number of factors. How to start a title loan business Car title loans are offered to Californians via the Internet as well. The DBO sent out an alert last December noting that California car title loan lenders can legally charge unlimited interest rates on most loans since California state law imposes no minimum or maximum interest rate restrictions on loans of $2,500 or more. In 2014, 99 percent of all title loans made were for at least $2,500, the DBO said.

Car title loan borrowers must be made aware that the lender can repossess the automobile if a borrower fails to make payments per their loan contract.

The California Department of Business Oversight stated that the State’s No. 1 auto title lender leader in volume in 2014 was Loan Mart with 9,827 loans.

Are you an entrepreneur interested in starting a car title loan business? Are you frustrated with “Googling” all day and night to get the answers you need? Do you value your time? If you’re ready to get down to the “brass tacks” and start your own title loan business, get our “How to Start a car Title Loan Business Manual” delivered to your inbox NOW! It’s available as an immediate download in Adobe Acrobat. Want the “printed and shipped version” instead? We’ll take care of it for you. Pick your poison here! Get Our Manual

  • Immediate download in Adobe Acrobat: $237.00
  • We’ll print and ship it to you: $367.00


Title Loan Business

Title Loan Business

25
Jul

How to Start Title Loan Business in Alabama

How to start a Title Loan Business in Alabama

How to Start a Title Loan Business

How to Start a Title Loan Business in Alabama

A common question regarding how to start a car title loan business in Alabama or any other State often begins with title topics. How does a car title loan lender put the loan collateral (the car, motorcycle, RV, boat…) in the lender’s name? How to make certain a title is “clear?” How to make certain the title loan borrower applicant is really the legal owner of the collateral?

Of course, all these questions are answered in our “How to Start a Title Loan Business Manual.” Much of the work we put into our “Manual” is a result of spending many man hours on the DMV websites of all 50 States. And, we’ve learned a LOT about cat title lending as a result of operating our own stores and Internet portfolios. How to start a title loan business

Below, is a list of frequently asked questions regarding “titles” for the State of Alabama.

Alabama Vehicle Title FAQs

What year model motor vehicles does the State of Alabama title?

Where do I apply for an Alabama certificate of title?

What does it cost to make application for Alabama certificate of title?

What documents will I need to make application for Alabama certificate of title?

How long does it take to receive an Alabama title?

My lienholder is currently holding an out of state certificate of title to my vehicle. How can I apply for Alabama certificate of title when I do not have the outstanding certificate of title to surrender?

How do I apply for a replacement title?

I satisfied the lien on my vehicle and received the Alabama certificate of title with the lien released on the certificate of title. However, I subsequently lost the title. Why do I need a lien release in order to apply for a replacement Alabama certificate of title?

What year model motor vehicles does the State of Alabama title?

Every motor vehicle not more than 35 model years old which is domiciled in Alabama and is required to be registered in Alabama is required to have an Alabama certificate of title. Travel trailers and folding and collapsible camping trailers not more than 20 model years old also are required to have an Alabama certificate of title. Manufactured homes not more than 20 model years old are also required to be titled.

ALABAMA TITLE DEFINITIONS: The term motor vehicle shall include every automobile, motorcycle, mobile trailer, semitrailer, truck, truck tractor, trailer and other device that is self-propelled or drawn, in, upon, or by which any person or property is or may be transported or drawn upon a public highway except such as is moved by animal power or used exclusively upon stationary rails or tracks. Every trailer coach and travel trailer manufactured upon a chassis or undercarriage as an integral part thereof drawn by a self-propelled vehicle.

EXCLUSIONS: No Alabama certificate of title shall be obtained for:
(a) A motor vehicle more than 35 model years old or trailer more than 20 model years old.
(b) A vehicle owned by the United States or any agency thereof.
(c) A vehicle owned by a manufacturer or dealer and held for sale, even though incidentally moved on the highway or used for the purpose of testing or demonstration, or a vehicle used by a manufacturer solely for testing.
(d) A vehicle owned by a non-resident of Alabama and not required by law to be registered in Alabama.
(e) A vehicle moved solely by animal power.
(f) An implement of husbandry.
(g) Special mobile equipment.
(h) A pole trailer.
(i) ATVs.
(j) Snowmobiles.
(k) Off road vehicles.
(l) Junked vehicles.
(m) Boats.
(n)Mobile homes, travel trailers, and mobile trailers designated 1989 year models and prior year models.
(o) Utility trailers. A utility trailer is a vehicle without motive power designed to be drawn by a passenger car or pickup truck.
(p) A folding or collapsible camping trailer more than 20 model years old.
(q) A vehicle for which the Alabama license plate issuing official has verified that the current owner or operator is recorded as the owner or operator on a currently effective certificate of title issued by another state and the certificate of title is being held by the recorded lienholder.

Where do I apply for an Alabama certificate of title?

Applications for Alabama certificate of title must be made through a Designated Agent of the Alabama Department of Revenue. Designated Agents include: County License Plate Issuing Officials, all licensed Alabama motor vehicle dealers, and some financial institutions located in Alabama such as banks and credit unions. An application for replacement title can be submitted directly to the Alabama Department of Revenue by the recorded owner(s) or lienholder.

What does it cost to make application for Alabama certificate of title?
The title application fee is $15.00 for each application for Alabama certificate of title for a motor vehicle. The title application fee is $20.00 for each application for Alabama certificate of title for a manufactured home. Designated agents shall add the sum of $1.50 as the commission for each application processed. County License Plate Issuing Officials may also collect an additional $1.50 commission for each application processed to defray the cost of processing and mailing title applications. Certain counties may also have local fees which are due when an application for title is processed by that County License Plate Issuing Official. Please contact the County License Plate Issuing Official to determine if any local fees apply.

What documents will I need to make application for Alabama certificate of title?

An applicant for Alabama certificate of title must surrender the following documents to the designated agent in order to complete an application for Alabama certificate of title: (a) the outstanding manufacturer’s certificate of origin or certificate of title that is either in the applicant’s name or assigned to the applicant and any documents which support the transfer of the vehicle to the applicant; (b) if the vehicle is currently registered in a jurisdiction which does not title such vehicles, the applicant must surrender the outstanding registration documents which substantiate ownership of the vehicle. Additional documentation may be required if it cannot be determined whether the vehicle meets federal and state safety, emmissions and anti-theft standards.

How long does it take to receive an Alabama title?

Processing times may vary. If you have not received your Alabama title within a reasonable time period, please contact the Designated Agent that completed your title application for assistance. If the Designated Agent cannot provide assistance, you may contact the Title Section at titles@revenue.alabama.gov.

My lienholder is currently holding an out of state certificate of title to my vehicle. How can I apply for Alabama certificate of title when I do not have the outstanding certificate of title to surrender?

No certificate of title shall be issued for a vehicle for which the Alabama license plate issuing official has verified that the current owner or operator is listed on a currently effective certificate of title issued by another state and the certificate of title is held by a recorded lienholder.

A vehicle normally subject to the Alabama title law would be required to registered without obtaining an Alabama certificate of title first if all of the following requirements are met:
The registrant is listed as the owner or operator on the out-of-state title.
There is a lien recorded on the out-of-state certificate of title.
The title is being physically held by the lienholder and the title was not issued by one of the states listed below.
The vehicle’s owner must provide to the county licensing official a copy of the certificate of title or a print out of the title record from the state if it issues the title in electronic format.

The following is a list of states that sends the valid original title to the owner and not to the lienholder.

Applicants from these states must surrender the out-of-state title to the license plate issuing official and their vehicles will be required to be titled in the State of Alabama:
Kentucky
Maryland
Michigan (unless owner authorizes title to be mailed to lienholder)
Minnesota
Missouri
Montana (unless owner authorizes the mailing with signature)
New Jersey
New York
Oklahoma
South Dakota (unless owner indicates that title is to be mailed to lienholder)
Wisconsin
Wyoming (title may be mailed to either the owner or lienholder as requested)
If the owner has requested that a Michigan, Montana, South Dakota or Wyoming title be mailed to the lienholder, the owner must provide documentation from that state that title was mailed to the lienholder in order to be exempt from titling the vehicle in the State of Alabama.

How do I apply for a replacement title?

An application for replacement title can be submitted directly to the Alabama Department of Revenue by the recorded owner(s) or lienholder. The application fee is $15.00, non-refundable. In addition, an application for replacement title can be processed by any designated agent.
I satisfied the lien on my vehicle and received the Alabama certificate of title with the lien released on the certificate of title. However, I subsequently lost the title. Why do I need a lien release in order to apply for a replacement Alabama certificate of title?

At the time that the lien was released the Department was not notified of this fact. Therefore, when the Alabama certificate of title was lost so was the lien release.

24
Jul

11 Strategies for How to Start a Car Title Loan Business

11 Strategies for How to Start or Improve a Car Title Loan Business

Car title loans are a fact! Consumers need access to small dollar loans. Fast! Emergencies of all kinds pop up. It’s been said that 50% of U.S. residents cannot get their hands on $1000 in an emergency. Here’s a basic breakdown regarding “How to Start a Title Loan Business.”

Lacking friends and family who haven’t already been “tapped out,” a common method for solving these temporary liquidity challenges is to use the title or “pink slip” to their car to borrow some bucks.

These are high interest loans! They do not come cheap. Depending on the state, a car title loan operator will charge heavy fees for the convenience of servicing a car title loan customer in need of quick cash.

How much you ask? Let’s look at California. The rates for car title loans under the California Financial Lenders license (CFL) is not regulated for title loans above $2500.

California title lenders are currently charging 8% to 20%+ per month on the outstanding loan principal.

What’s this mean? A $3000 loan using a car title as collateral, at an 8% simple interest rate, would dictate the borrower will pay the title lender operator $240/month each and every month until the $3000 balance is paid back in full. So, if the car title lender borrower needs 10 months to payback the $3,000, that’s $2400 in fees paid to the owner of the title loan business plus the $3000 original loan principal.

How to start a car Title Loan Business

If the borrower fails to make their payments, the title loan business owner will make a call, have her repo company pickup the car, deliver it to the nearest auction and be rid of it. After paying the auction any reconditioning and auction fees, the title loan operator will deduct the amount owed by the car title loan borrower and mail any balance to the title loan borrower.

Entrepreneurs reading this typically experience delirium when contemplating the profit potential.

So, “How do you start a Car Title Loan Business?”

  1.  Look around you! Is there a car title loan business in your city? In your state? If yes, keep going. If not, there must be a problem. Perhaps car title loan businesses are illegal. Believe me! There is so much money to be made lending cash against car titles that if it isn’t already being done in your state, there must be a law against it. Find out!
  2. Walk into a competitor’s store. Look over all the walls. There is bound to be references to the legal authority granting this competitor the ability to offer car title loans. Usually, you’ll see an 800# to your State’s office of business licenses or perhaps your State Dept. for Business Oversight. Every state has a different name. Just get the number and make the call. Call and call until you get the right person. (Or refer to the Chapter in our “How to Start a Car Title Loan Business” focused on licensing in each state.)
  3. You may need a “Bond” in addition to a “License.” Use Google to find a “Bond” or pick an insurance company out of our “Manual.”
  4.  Get a car title loan from your “biggest – baddest” competitor. Use their forms and contracts to start. Have them customized by your own lawyer. (Or use the ones in our “Manual.”) GO THROUGH THE LENDING PROCESS WITH YOUR COMPETITOR! See what it feels like. Taste it. Ask questions. This is a CRITICAL moment; an opportunity to decide if you really want to proceed building a car title loan business.
  5. Learn what the minimum and maximum rates/fees are that can be charged to customers for car title loans in your state.
  6. Pick a name for your car title business. Use keywords in the title. Allow your company name to reflect what your business does. “Fast Title Loans” for example. Add the name of your city or state. Go to your county clerk and register this name. You’ll need to run this filing in your local newspaper to open a bank account. Fees are minimal.
  7. Make certain you create a business entity; an LLC, a C-Corporation, an S-Corporation, a DBA… check with your tax person and your accountant your lawyer… (If you have our “Manual,” just follow our instructions and reach out to the resources given.) You must assemble a small Team of experts in each of these fields!
  8. Get a location. You’ll need high traffic, great signage, convenient customer parking, and a good lease with an opt-out clause. (See our “Manual”. We have a lengthy Chapter devoted to this topic.) As we talk about in our “Manual,” your IDEAL location is inside a Walmart 🙂
  9. Get some great loan management software! This will cost you $100 – $200/month. It’s a MUST investment. Make certain it’s “cloud” based. Make it easy to run your business from an office, a store, or out in the field. If you offer the advantage of being able to meet your customers at a Starbucks, a parking lot, their employer’s place of business… you can beat the pants off your competitor. (See our “Manual” for loan management software providers we use and recommend.)
  10. Market the hell out of your new car title loan business! Your sign, Google PPC, Craigs list, twitter, Facebook, Pinterest, LinkedIn, direct mail, radio, TV, a mobile friendly website… Again, all this is thoroughly covered in our “How to Start a Car Title Loan Business.”
  11. Your next job? Collections! This is where it gets tricky. It’s easy to give away your money to anyone who can fog a mirror. But how do you handle the late-payers and those customers who had no plan to pay you back in the first place? Avoiding this “collection” problem begins the very first time you lay eyes on this borrower. We call this “underwriting.” This is a huge subject. Over the past 20 years, we’ve developed strategies, tactics, tools, data bases and resources to deal with this reality. BIG TOPIC! See our “Manual.”

Sorry! This is a HUGE topic. We’ll continue  “How to Start or Improve a Car Title Loan Business” in our next installment. Or, you may invest in our Manual by clicking here: “Trihouse Car Title Loan Manual.”

How to start a car Title Loan Business

22
Jul

FTC Has Lead Generators in Crosshairs Again

FTC Announces Workshop to Examine Online Lead Generation

Title Loan Marketing -Lead Generators

The Federal Trade Commission will hold a workshop on October 30, 2015, to explore the growing use of online lead generation AND TITLE LOAN MARKETING in various industries, including consumer lending and education.

How to Start Title Loan Biz

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Lead generators identify or cultivate consumer interest in a product or service, and sell the consumer “lead” information to third parties. For example, as consumers search the Internet for goods and services, they may express interest in specific topics, such as educational programs, mortgages, or small-dollar loans, and submit their personal information to the lead generator. The consumer leads sometimes contain sensitive personal and financial information that may travel through multiple online marketing entities before reaching the desired business.

The workshop, “Follow the Lead: An FTC Workshop About Online Lead Generation,” will gather a variety of stakeholders, including industry representatives, consumer advocates, and government regulators, to discuss consumer protection issues raised by the practices of the lead generation industry, such as:

How online lead generation works and its variations, depending on the industry, What types of lead generation conduct may be unlawful under the FTC Act’s prohibition against unfair or deceptive practices, Best practices for entities that generate and sell consumer leads, and How consumers can avoid unlawful conduct in the online marketplace.

The FTC is seeking research, recommendations for discussion topics, and requests for panelists in advance of the workshop. Please email any relevant information to leadgen@ftc.gov by August 25, 2015. The deadline to submit public comments about the workshop is December 20, 2015. Comments can be submitted electronically.

The workshop, which is free and open to the public, will be at the Constitution Center, 400 7th St., SW. The FTC will publish a detailed agenda at a later date. Reasonable accommodations for people with disabilities are available upon request. Requests should be submitted to Fawn Bouchard at Fbouchard@ftc.gov or 202-326-2743. Requests should be made in advance and include a detailed description of the accommodations needed and contact information.

The Federal Trade Commission works for consumers to prevent fraudulent, deceptive, and unfair business practices and to provide information to help spot, stop, and avoid them. To file a complaint in English or Spanish, visit the FTC’s online Complaint Assistant or call 1-877-FTC-HELP (1-877-382-4357). The FTC enters complaints into Consumer Sentinel, a secure, online database available to more than 2,000 civil and criminal law enforcement agencies in the U.S. and abroad. The FTC’s website provides free information on a variety of consumer topics. Like the FTC on Facebook, follow us on Twitter, and subscribe to press releases for the latest FTC news and resources.

Are you in the title loan business? Want more leads? Need how to learn all about buying and selling title loan and payday loan leads? Get our newly updated book immediately delivered into your email inbox: How to Start a Car Title Loan Business

Title Loan Business

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21
Jul

Title Loan Profits

Car Title Loan Profits

How profitable is a title loan business? What can a car title loan business owner expect to make by lending borrowers money in return for the title to their car?

Triple digit annual percentage rates (APR) are typical for our industry. A recent Missouri State Auditor’s Report revealed the average to be 200% to nearly 400%. Illinois approached 300%. Wisconsin averages 300%.

Here’s a link to The California Department of Business Oversight Report. It reveals 53% of title loans earned 70% – 99% APR’s and business increased 17% year over year!

How to Start Title Loan Biz

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So… how profitable is a title loan business?

What’s this mean to a car title loan company? You loan $1000 and earn $99/month in interest. Your borrower pays you nearly $600 in interest over 6 months. At the end of 6 months, your borrower still owes you the $1000 principal. Not bad!

In many states, Texas for example, typical fees on a $500 loan are 25% per month; $125 month interest only. Note that these are typical rates for auto title loan companies – sometimes referred to as “pink slip loans” having stores in states/provinces with fee caps. When operating in locales not having prescribed statutes you will experience even higher APR’s.

Additionally, it’s not uncommon for auto title loan companies to minimize their APR calculations by failing to compute them properly. This is not necessarily intentional. Many operators simply do not know how to calculate an APR correctly. This is not recommended. It can lead to serious problems, particularly after you become extremely successful. You will become a target  (More on this in our How to Start a Car Title Loan Manual).

How to start a car title loan business

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17
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What is a Title Loan?

California Title Loan Business Startup

Start a Title Loan Biz

A title loan is a short-term loan on your car or truck. Some lenders will make a loan on a motorcycle, boat or RV as well. To qualify for a loan, you must have the title to the vehicle in your name. If title is held in both you and your spouse’s name, both of you must apply for the car title loan.

Generally, the title to your vehicle must be “clear.” That is, you cannot owe another lien holder money against the title. Some lenders will make a car title loan if the amount owed a previous lien holder is less than 25% of the “low book” value of the vehicle. You can estimate the low book value of your vehicle here: NADA.

A “free and clear car title” means that you and/or a co-owner (spouse) own your vehicle, with no unsettled loans or judgments against it. This is a requirement to be eligible for a title loan by the majority of title loan lenders; often called “pink slip loans.”

If you do own your car, a title loan is a fast and easy way to get the money you need. All you need to bring into the title loan store is a “clear title,” valid government issued ID, and proof of income. Bring payroll stub, bank account statements, utility bill…

We offer 2 methods to invest in our “How to Start a Car Title Loan Business:”

  • Immediate download in Adobe Acrobat: $277.95
  • We’ll print and ship it to you: $397.95


You get cash and your car serves as collateral for the loan.

Car title loan lenders rarely use your credit ratings when determining your qualification for a title loan or the loan amount.

The following items are required to start the title loan approval process:

  • Clear Car Title to Your Vehicle
  • Your Vehicle (for inspection only) A few lenders still require a set of keys.
  • A Government-Issued ID
  • Proof of Income
  • Proof of Residence

The title loan process typically takes about 30 minutes. Many title lenders provide the loan proceeds in cash. Others will give the borrower a check or a debit card. Some title lenders ACH the loan proceeds into the borrower’s checking account. A lot of this depends on whether you’re an Internet car title loan lender or a “brick-n-mortar” store front lender.

The lender’s ability to refinance a title loan is subject to state laws, but it is available where applicable. Refer to our “How to Start a Title Loan Business Manual” for your state’s laws. Certain restrictions may apply. If applicable, you may refinance a loan by paying the interest and fees. Your new loan will then pay off the previous loan, which will then be due on your next pay date.
We offer 2 methods to invest in our “How to Start a Car Title Loan Business:”

  • Immediate download in Adobe Acrobat: $277.95
  • We’ll print and ship it to you: $397.95